Align Your Marketing
Marketing doesn't fail because people aren't posting enough.
It fails because they're saying the same things as everyone else.
Align Your Marketing is a podcast for loan officers who want to stand out in a crowded market by combining better messaging with smarter visibility.
Inside each episode, Chelsea Gardner shares storytelling strategies, content ideas, marketing lessons, referral-building tactics, and real examples that help you build trust before the conversation ever starts.
Learn how to create better stories people remember, content people engage with, and marketing that feels aligned with who you are.
Because the lenders who win aren't always the loudest.
They're the ones people remember.
Recent Episodes
Episode 35 | The Best Type of Video to Use in Your Meta Ads
Episode 34 | Visibility vs. Virality: Why It’s Okay to Not Go Viral
Episode 33 | B-Roll + Text = Content: Why Simple Videos Still Build Trust
Episode 32 | Creating Video Ads That Feel Personal and Not Salesy
Episode 31: How to Turn Everyday Moments Into Shareable Videos (Even If You’re Not a “Video Person”)
Episode 30 | Small Budget? Run $5/day Meta Ads That Actually Work
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About the Host
Chelsea Gardner is the founder and CEO of Fully Aligned Marketing, a marketing agency that helps loan officers create visibility through strategic Meta advertising and authentic storytelling.
After years of helping mortgage professionals market themselves online, Chelsea noticed a common problem: most loan officers weren't struggling with marketing. They were struggling with knowing what to say.
That realization led to the creation of The Story Bank™, a framework designed to help loan officers uncover, organize, and share the stories that build trust, create connection, and generate referrals.
Through her agency, podcast, trainings, and educational resources, Chelsea helps mortgage professionals become the lender remembered by clients, Realtors, and referral partners alike.
When she's not talking marketing, you'll find her on her Florida farm with her family, advocating for children with disabilities, or brainstorming new ways to help loan officers tell better stories.